Sensory and Neuroscience
How to fully understand and quantify
sensory experience of consumers?
AFFECTIVE TESTS
Sensory research applied to measure consumer acceptance and preference for your product or service.
SEGMENTATION ANALYSIS
Understand consumer preferences and rejections by identifying clusters.
PREFERENCE MAPS
Identify how sensory characteristics influence your consumers’ preferences.
PERCEPTION MAPS
Identify which sensory attributes are actually perceived by consumer and the terminology they use to describe them.
NEUROSCIENCE
Use biometric measures to identify your consumers’ implicit perceptions.
Our expertise is to find out not only what your consumer wants, but also why he wants this benefit, that is, which sensory experience can make a difference.
We know how to fully understand and quantify the sensory experience that your consumer has with the product and what objectives he seeks to achieve when choosing this or that product.
METHODOLOGIES
- Affective tests (Hedonic, Paired Comparison, Ranking).
- JAR (Just About Right).
- CATA (Check All That Apply) and its variations.
- COMDIM (Simultaneous evaluation of hedonic data and CATA).
- Drivers of liking® LSA.
- Biometric measurements of neurosciences.
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