Our expertise is to find out not only what your consumer wants, but also why he wants this benefit, that is, which sensory experience can make a difference.
We know how to fully understand and quantify the sensory experience that your consumer has with the product and what objectives he seeks to achieve when choosing this or that product.
- Affective tests (Hedonic, Paired Comparison, Ranking).
- JAR (Just About Right).
- CATA (Check All That Apply) and its variations.
- COMDIM (Simultaneous evaluation of hedonic data and CATA).
- Drivers of liking® LSA.
- Biometric measurements of neurosciences.
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